Nazarbaev Nursultan. From Dependency to Freedom: The Birth of Modern Kazakhstan / with a foreword by Jonathan Aitken. - UK : Nomad Publishing, 2026. - 156 б. - Научная. - Школа Социальных наук. - Modern History of Kazakhstan/Современная история Казахстана HUM1101/ШСН. - Interesting literature course/Курс интересной литературы LAN1186 ШСН. - ISBN 978-1-917045-24-7.
Авторы:
Nazarbaev Nursultan
Шифры:
94 - F 94
Ключевые слова:
Nursultan Nazarbayev, Kazakh political history, Political leadership, Kazakhstan independence, Dissolution of the Soviet Union, History of Kazakhstan, Modern Kazakhstan
Экземпляры:
Всего: 8, из них: аб-8
Вид литературы:
Научная
Аннотация:
From a nomad’s yurt to the corridors of the Kremlin, Nursultan Nazarbayev’s memoir offers a riveting, first-hand account of the breakup of the Soviet Union and the birth of modern Kazakhstan. Rising from humble beginnings as a steelworker to join the Soviet Politburo, Nazarbayev provides a unique perspective on the geopolitical earthquakes of the late 20th century. He reveals the high-stakes tension of the 1991 coup, his secret negotiations with Mikhail Gorbachev and Boris Yeltsin, and the terrifying legacy of the Cold War: the ‘Loose Nukes’ crisis. Inheriting the world’s fourth-largest nuclear arsenal, Nazarbayev details the ‘sauna diplomacy’ with US Secretary of State James Baker that secured the removal of 1,400 warheads. Beyond global security, this is the story of national creation — building a futuristic new capital, Astana, and forging a market economy from the wreckage of the Soviet system. Closely edited by biographer Jonathan Aitken, this is a definitive record of leadership and survival.
Якубова М.3. Компьютерлік жүйелер архитектурасы : Оқу құралы (барлық мамандықтағы жогары оқу орындарының студенттері үшін) / М.3. Якубова, А.К. Мукашева, Б. М. Якубов. - Алматы : ҚБТУ, 2026. - 156 б. : илл. - Учебник. - Школа Информационных технологий и инженерии. - Computer Architecture/Архитектура компьютерных систем CSCI3113 ШИТиИ/ОС. - Computer Architecture/Архитектура компьютерных систем CSCI3115 ШИТиИ/ВС. - ISBN 978-601-269-565-6.
Авторы:
Якубова М.3., Мукашева А.К., Якубов Б. М.
Шифры:
004 - Я 492
Ключевые слова:
компьютер архитектурасы, компьютерлік жүйелер, компьютерді ұйымдастыру, компьютерлік аппараттық құрал-жабдықтар, процессор архитектурасы, орталық процессор, жад жүйелері, енгізу/шығару құрылғылары, деректерді өңдеу, компьютерлік технология, логикалық блоктар
Экземпляры:
Всего: 15, из них: аб-15
Вид литературы:
Учебник
Дисциплина:
Computer Architecture/Архитектура компьютерных систем CSCI3113 ШИТиИ/ОС
Аннотация:
Оку құралында түрлі қүрылғылардың компьютерлік жүйелері архитектурасының негіздерінің сипаттамасы, сондай-ақ оның негізгі элементтерінің өзара әрекеттесу технологиялары баяндалады. Оқу қүралы техникалық мамандықтар бойынша окитын студенттерге арналған.
Yakubova M. Z. Computer System Architecture.Textbook (for students of higher educational institutions of all specialties) / M. Z. Yakubova, A. K. Mukasheva, В. M. Yakubov. - Almaty : KBTU, 2026. - 113 p. : ill. - Учебник. - Школа Информационных технологий и инженерии. - Computer Architecture/Архитектура компьютерных систем CSCI3113 ШИТиИ/ОС. - Computer Architecture/Архитектура компьютерных систем CSCI3115 ШИТиИ/ВС. - ISBN 978-601-269-564-9.
Computer Architecture/Архитектура компьютерных систем CSCI3113 ШИТиИ/ОС
Аннотация:
The textbook contains a description of the basics of computer system architecture, its various devices, and the technology of interaction between its main elements that make up logical nodes. The textbook is intended for students of all specialties.
Tulemissova Zh. Sedimentary rock components. Компоненты осадочных пород : Textbook on the subject «Sedimentology» for students in the specialization of Geology and geological exploration of mineral deposits on laboratory work for students in the specialization of Geology and geological exploration of mineral deposits. - Almaty : KBTU, 2026. - 83 p. : ил. - Учебно-методическое издание. - Школа Геологии. - Sedimentology of sedimentary basins GEO1312/Седиментология осадочных бассейнов ШГ/ВС/ОС. - Lithology GEO1211/Литология ШГ/ОС.
This textbook provides a brief description of the components of sedimentary rocks. Special attention is given to microscopic methods of rock investigation as the most universal approach for determining the mineral composition of sedimentary formations. The manual also discusses characteristic features of organic remains of animal and plant origin, their morphology, structure, and role in sedimentation and rock formation processes. Major groups of fossil organisms of stratigraphic and rock-forming significance are described. Recommended for students majoring in geology when studying sedimentary rocks in samples and thin sections under a polarizing microscope during laboratory and independent research.
This market leading textbook has been fully updated in response to extensive user feedback. It includes a new chapter on joints and veins, additional examples from around the world, stunning new field photos, and extended online resources with new animations and exercises. The book's practical emphasis, hugely popular in the first edition, features applications in the upper crust, including petroleum and groundwater geology, highlighting the importance of structural geology in exploration and exploitation of petroleum and water resources. Carefully designed full colour illustrations work closely with the text to support student learning, and are supplemented with high quality photos from around the world. Examples and parallels drawn from practical everyday situations engage students, and end of chapter review questions help them to check their understanding. Updated e learning modules are available online (www.cambridge.org/fossen2e) and further reinforce key topics using summaries, innovative animations to bring concepts to life, and additional examples and figures.
Radin Michael A. Creative Learning Styles in the Digital Thinking Era : Creative International And Online Education. Volume 4. - USA : WSPC, 2026. - 223 p. : ill. - Учебник. - Школа Информационных технологий и инженерии. - Online Teaching and Learning/Онлайн-преподавание и обучение. - ISBN 978-981-98-1265-3 : 44300-00.
Авторы:
Radin Michael A., Oksana Danylchenko-cherniak
Шифры:
378 - R 13
Ключевые слова:
digital learning, learning styles, digital thinking, online learning, educational technology, instructional design, digital pedagogy, creative learning, blended learning, higher education
Экземпляры:
Всего: 4, из них: аб-4
Вид литературы:
Учебник
Аннотация:
This book will reveal the essence of creative digital thinking and its significance in the new horizon of creative learning styles within the Education 1.0-7.0 spectrum. It asks and answers pertinent, current questions such as: What new windows of opportunity does the 21st-century/post-COVID New Creative Learning landscape present in online, hybrid, and blended learning environments? How can the reader design and expand the creative diversity spectrum digitally and technically? To obtain stronger learning outcomes, how can one accurately and effectively transform abstract thinking, alternative thinking, comparative thinking, divergent thinking, and creative thinking into digital thinking? How much adaptation from the traditional learning environment is needed for the transition to digital thinking? How can one design and expand the creative diversity spectrum digitally and technically?We will examine the intersection of creative education, digitalization, and sustainability within effective modern teaching and learning styles throughout our chapters. This book aims to highlight the significance of digital design, learning, and thinking in bridging the gaps and addressing the missing elements often found between theoretical knowledge and practical implementation (in classrooms and experiential learning activities). Closing this gap is essential for cultivating a workforce capable of harnessing digital tools to address the complex challenges facing modern education.
Radin Michael A. Creative Assessment In The Online Teaching & Learning Environment: Adapting During Extreme Circumstances : Creative International And Online Education. Volume III. - USA : WSPC, 2025. - 218 p. : ill. - Учебник. - Школа Информационных технологий и инженерии. - Online Teaching and Learning/Онлайн-преподавание и обучение. - ISBN 978-981-98-1153-3 : 48200-00.
This book's primary aims is to welcome you to discover the characteristics of the international and multidisciplinary online education in Ukraine. It objective is to present the development of online teaching and learning environment in Ukraine. In particular, this book emphasizes how the online teaching and learning environment expanded during COVID-19 in 2020–2021 and has also become an essential learning environment during the ongoing Russia–Ukraine War. Many new teaching strategies, courses, and programs of study and exchange programs have been established in recent years of the online teaching and learning environment in Ukraine during COVID-19 and are still vital communications during the Russia–Ukraine War which led to the circumstances of limited internet and delayed communication. The current education environment in Ukraine presented new experiential learning opportunities and welcomed critical fundamentals and benefits of diversity, equity and inclusion to Ukrainian students and attracted foreign students as well. We invite you to learn about the unique, extended Ukrainian online international and multidisciplinary academic journey that has introduced new teaching and learning practices, innovative technologies, new courses and programs of study, and, most importantly, new assessment methods.
Wycislak Slawomir. The Fundamentals of Systems Thinking, Management & Effective Leadership : Creative International And Online Education. Volume II. - USA : WSPC, 2024. - 372 p. : ill. - Учебник. - Школа Информационных технологий и инженерии. - Leadership and Motivation (MNG1310)/Лидерство и мотивация БШ/ВС/ОС. - Strategic Management (MNG1305)/Стратегический менеджмент БШ/ОС. - ISBN 978-981-12-9161-6 : 53000-00.
Авторы:
Wycislak Slawomir
Шифры:
005 - W 96
Ключевые слова:
systems thinking, management, leadership, effective leadership, systems approach, organizational management, strategic management, decision making, organizational behavior, change management, systems analysis, organizational effectiveness
Экземпляры:
Всего: 4, из них: аб-4
Вид литературы:
Учебник
Дисциплина:
Leadership and Motivation (MNG1310)/Лидерство и мотивация БШ/ВС/ОС, Strategic Management (MNG1305)/Стратегический менеджмент БШ/ОС, Strategic Management (MNG2283)/Стратегический менеджмент ДАП
Аннотация:
This comprehensive book intricately weaves together the disciplines of systems thinking, management, educational leadership, complexity science, and diversity. Unique in its approach, it bridges theoretical concepts with real-world applications providing educators, managers, and leaders with practical tools and strategies for implementing systems thinking in diverse educational and managerial contexts. This book is particularly valuable for those interested in emergent learning, future planning, and decision-making processes. Designed for a broad audience, this book is an ideal resource for those seeking to enhance their strategic thinking and decision-making skills in dynamic and diverse environments. Readers will find a thoughtful blend of theory and practice, with each chapter presenting examples and case studies that demonstrate the application of systems thinking in various scenarios. Whether you are an educator seeking innovative approaches to teaching and curriculum development, a manager looking to foster a more inclusive and systemic approach in your organization, or a leader navigating complex challenges, this book offers you valuable insights and guidance. It stands as a testament to the power of interdisciplinary thought and the importance of integrating diversity and complexity into management and educational practices.
Radin Michael A. Designing Online Teaching & Learning Environment: An Innovative Approach : Creative International And Online Education. Volume I. - USA : WSPC, 2024. - 285 p. : ill. - Учебник. - Школа Информационных технологий и инженерии. - Online Teaching and Learning/Онлайн-преподавание и обучение. - ISBN 978-981-12-7530-2 : 48200-00.
This book first presents the evolution of education, from traditional face-to-face to the current remote and online education and its various iterations. The author shares experiences and insights on the most effective teaching techniques in both environments, some recent approaches, and highlights where there is need for continued improvement. Educators are provided with practical suggestions and examples to aid them in the design, promotion, and teaching of online courses worldwide. Topics include applying student and colleague feedback to improve teaching skills in an online setting; benefits of teaching, learning, and working in an online environment; and contrasts between synchronous and asynchronous modes of online instruction, among others. The ultimate goal is to promote accessible and equitable online education for all, regardless of the pandemics or political unrest. The reader is invited on a hands-on journey to discover the potential of the online educational experience, with thought-provoking questions to encourage reflection and growth along the way.
Leeder Mike R. Sedimentology and Sedimentary Basins: From Turbulence to Tectonics. - 2nd edition. - UK : Wiley-Blackwell, 2011. - 768 p. : ill. - Учебник. - Школа Геологии. - Sedimentology of sedimentary basins GEO1312/Седиментология осадочных бассейнов ШГ/ВС/ОС. - ISBN 978-1-405-17783-2 : 67500-00.
Sedimentology of sedimentary basins GEO1312/Седиментология осадочных бассейнов ШГ/ВС/ОС
Аннотация:
The sedimentary record on Earth stretches back more than 4.3 billion years and is present in more abbreviated forms on companion planets of the Solar System, like Mars and Venus, and doubtless elsewhere. Reading such planetary archives correctly requires intimate knowledge of modern sedimentary processes acting within the framework provided by tectonics, climate and sea or lake level variations. The subject of sedimentology thus encompasses the origins, transport and deposition of mineral sediment on planetary surfaces. The author addresses the principles of the subject from the viewpoint of modern processes, emphasising a general science narrative approach in the main text, with quantitative background derived in enabling ‘cookie’ appendices. The book ends with an innovative chapter dealing with how sedimentology is currently informing a variety of cognate disciplines, from the timing and extent tectonic uplift to variations in palaeoclimate. Each chapter concludes with a detailed guide to key further reading leading to a large bibliography of over 2500 entries. The book is designed to reach an audience of senior undergraduate and graduate students and interested academic and industry professionals.
Pollard David D. Fundamentals of Structural Geology. - Illustrated edition. - UK : Cambridge University Press, 2005. - 500 p. : ill. - Учебник. - Школа Геологии. - Structural Geology GEO1204/Структурная геология ШГ/ВС. - ISBN 978-0-521-83927-3 : 57800-00.
Авторы:
Pollard David D., Fletcher Raymond C.
Шифры:
551 - P 80
Ключевые слова:
structural geology, tectonics, geological structures, rock deformation, structural analysis, fault mechanics, rock mechanics, geological mapping, deformation structures, crustal deformation, structural interpretation, field geology, Earth structure
Fundamentals of Structural Geology provides a new framework for the investigation of geological structures by integrating field mapping and mechanical analysis. Assuming a basic knowledge of physical geology, introductory calculus and physics, it emphasizes the observational data, modern mapping technology, principles of continuum mechanics, and the mathematical and computational skills, necessary to quantitatively map, describe, model, and explain deformation in Earth's lithosphere. By starting from the fundamental conservation laws of mass and momentum, the constitutive laws of material behavior, and the kinematic relationships for strain and rate of deformation, the authors demonstrate the relevance of solid and fluid mechanics to structural geology. This book offers a modern quantitative approach to structural geology for advanced students and researchers in structural geology and tectonics. It is supported by a website hosting images from the book, additional colour images, student exercises and MATLAB scripts. Solutions to the exercises are available to instructors.
Reynolds John M. An Introduction to Applied and Environmental Geophysics. - 2nd edition. - UK : Wiley-Blackwell, 2011. - 696 p. : ill. - Учебник. - Школа Геологии. - Школа Энергетики и нефтегазовой индустрии. - Introduction to Geophysics GEО1301/Введение в геофизику ШГ/ОС. - Gravity Surveying GEO1216/Гравиразведка ШГ/ОС. - Magnet Surveying GEO1217/Магниторазведка ШГ/ВС. - Fundamentals of well logging GEO1305 /Основы геофизических исследований скважин ШГ/ВС. - ISBN 978-0-471-48536-0 : 48200-00.
Fundamentals of well logging GEO1305 /Основы геофизических исследований скважин ШГ/ВС, Gravity Surveying GEO1216/Гравиразведка ШГ/ОС, Introduction to Geophysics GEО1301/Введение в геофизику ШГ/ОС, Magnet Surveying GEO1217/Магниторазведка ШГ/ВС
Аннотация:
An Introduction to Applied and Environmental Geophysics, 2nd Edition, describes the rapidly developing field of near-surface geophysics. The book covers a range of applications including mineral, hydrocarbon and groundwater exploration, and emphasises the use of geophysics in civil engineering and in environmental investigations. Following on from the international popularity of the first edition, this new, revised, and much expanded edition contains additional case histories, and descriptions of geophysical techniques not previously included in such textbooks. The level of mathematics and physics is deliberately kept to a minimum but is described qualitatively within the text. Relevant mathematical expressions are separated into boxes to supplement the text. The book is profusely illustrated with many figures, photographs and line drawings, many never previously published. Key source literature is provided in an extensive reference section; a list of web addresses for key organisations is also given in an appendix as a valuable additional resource. Covers new techniques such as Magnetic Resonance Sounding, Controlled- Source EM, shear-wave seismic refraction, and airborne gravity and EM techniques Now includes radioactivity surveying and more discussions of down-hole geophysical methods; hydrographic and Sub-Bottom Profiling surveying; and UneXploded Ordnance detection Expanded to include more forensic, archaeological, glaciological, agricultural and bio-geophysical applications Includes more information on physio-chemical properties of geological, engineering and environmental materials Takes a fully global approach Companion website with additional resources available at www.wiley.com/go/reynolds/introduction2e Accessible core textbook for undergraduates as well as an ideal reference for industry professionals The second edition is ideal for students wanting a broad introduction to the subject and is also designed for practising civil and geotechnical engineers, geologists, archaeologists and environmental scientists who need an overview of modern geophysical methods relevant to their discipline. While the first edition was the first textbook to provide such a comprehensive coverage of environmental geophysics, the second edition is even more far ranging in terms of techniques, applications and case histories.
Wells Joseph T. Principles of Fraud Examination. - 4th Edition. - Singapore : Wiley, 2014. - 521 p. : ill. - Учебник. - Бизнес школа. - Introduction to Management (БШ) MNG1201/Основы менеджмента (БШ) БШ/ОС. - ISBN 979-1-118-92234-7 : 85800-00.
Introduction to Management (БШ) MNG1201/Основы менеджмента (БШ) БШ/ОС
Аннотация:
Accountants have historically had an important role in the detection and deterrence of fraud. As Joe Wells' Principles of Fraud Examination, 4th Edition illustrates, fraud is much more than numbers; books and records don't commit fraud – people do. Widely embraced by fraud examination instructors across the country, Principles of Fraud Examination, 4th Edition, by Joseph Wells, is written to provide a broad understanding of fraud to today's accounting students – what it is and how it is committed, prevented, detected, and resolved. This 4th Edition of the text includes a chapter on frauds perpetrated against organizations by individuals outside their staff―a growing threat for many entities as commerce increasingly crosses technological and geographical borders.
DuBrin Andrew. Essentials of Management. - 12th edition. - New York : Wessex Press Inc., 2025. - 456 p. : ill. - Учебник. - Бизнес школа. - Introduction to Management (БШ) MNG1201/Основы менеджмента (БШ) БШ/ОС. - ISBN 979-8-9910651-1-5 : 265200.
Introduction to Management (БШ) MNG1201/Основы менеджмента (БШ) БШ/ОС
Аннотация:
Essentials of Management is written for newcomers to the field ofmanagement and for experienced managers seeking updated informationand a review of the fundamentals. It is also written for the manyprofessionals and technical people who work closely with managers andwho take their turn at performing some management work. An examplewould be the member of a cross-functional team who is expected tohave the perspective of a general manager. Based on extensive researchabout curriculum needs, the design of Essentials of Management addressesitself to the needs of introductory management courses and supervisioncourses offered in educational settings.
Robbins Stephen. Management. - 16th edition ; Global Edition. - UK : Pearson, 2025. - 560 p. : ill. - Учебник. - Бизнес школа. - Introduction to Management (БШ) MNG1201/Основы менеджмента (БШ) БШ/ОС. - ISBN 978-1-292-46269-1 : 57800-00.
Авторы:
Robbins Stephen, Coulter Mary K., Long Lori K.
Шифры:
005 - R 66
Ключевые слова:
management, principles of management, organizational management, planning, organizing, strategic management, organizational behavior, controlling, decision making, marketing environment, value creation
Экземпляры:
Всего: 4, из них: аб-4
Вид литературы:
Учебник
Дисциплина:
Introduction to Management (БШ) MNG1201/Основы менеджмента (БШ) БШ/ОС
Аннотация:
Management vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases and hands-on exercises, you get to experience management in “action” and see how the concepts you’re reading about work in today’s dynamic business world.Featuring new co-authorship from Dr. Lori Long, the 16th Edition continues to address the evolving workplace. A focus on current management topics and emerging research, and streamlined and enhanced features ensures management and non-management majors alike will be better prepared to survive and thrive in the workforce.
Siebel Thomas M. Digital Transformation : Survive and Thrive in an Era of Mass. - Canada : Rodin Books, 2019. - 256 p. : ill. - Учебник. - Бизнес школа. - Digital transformation (ECO 1306)/БШ/ОС/Цифровая трансформация. - ISBN 978-1-9481-2248-1 : 28900-00.
Авторы:
Siebel Thomas M.
Шифры:
005 - S 58
Ключевые слова:
digital transformation, digital business, digital strategy, digital leadership, business transformation, artificial intelligence, machine learning, cloud computing, Internet of Things, digital innovation, enterprise transformation, organizational change, business intelligence
Экземпляры:
Всего: 4, из них: аб-4
Вид литературы:
Учебник
Дисциплина:
Digital transformation (ECO 1306)/БШ/ОС/Цифровая трансформация
Аннотация:
From visionary Silicon Valley entrepreneur Tom Siebel comes a penetrating examination of the new technologies that are disrupting business and government—and how organizations can harness them to transform into digital enterprises. The confluence of four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things —writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides readers through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity. He shows how leading enterprises such as Enel, 3M, Royal Dutch Shell, the U.S. Department of Defense, and others are applying AI and IoT with stunning results. Digital Transformation is the guidebook every business and government leader needs to survive and thrive in the new digital age.
Westerman George. Leading Digital : Turning Technology into Business Transformation. - USA : Harvard Business Review Press, 2014. - 256 p. : ill. - Учебник. - Бизнес школа. - Digital transformation (ECO 1306)/БШ/ОС/Цифровая трансформация. - ISBN 978-1-62527-247-8 : 30800-00.
Авторы:
Westerman George, Didier Bonnet, Andrew McAfee
Шифры:
005 - W 59
Ключевые слова:
digital transformation, digital business, digital strategy, digital leadership, business transformation, innovation management, strategic management, digital technologies, organizational change, business innovation, digital innovation, technology management, competitive advantage
Экземпляры:
Всего: 4, из них: аб-4
Вид литературы:
Учебник
Дисциплина:
Digital transformation (ECO 1306)/БШ/ОС/Цифровая трансформация
Аннотация:
If you think the phrase going digital” is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: How to engage better with your customers How to digitally enhance operations How to create a digital vision How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Armstrong Gary. Marketing: An Introduction. - 16th edition ; Global Edition. - UK : Pearson, 2026. - 644 p. : ill. - Учебник. - Бизнес школа. - Introduction to Marketing MNG1202/Введение в маркетинг БШ/ОС. - ISBN 978-1-292-75349-2 : 57800-00.
marketing, principles of marketing, marketing strategy, market segmentation, consumer behavior, targeting, positioning, branding, distribution channels, digital marketing, marketing research, marketing environment, value creation
Экземпляры:
Всего: 4, из них: аб-4
Вид литературы:
Учебник
Дисциплина:
Introduction to Marketing MNG1202/Введение в маркетинг БШ/ОС
Аннотация:
Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.
Kotler Philip. Principles of Marketing. - 19th edition ; Global Edition. - UK : Pearson Education Limited, 2024. - 768 p. : ill. - Учебник. - Бизнес школа. - Introduction to Marketing MNG1202/Введение в маркетинг БШ/ОС. - ISBN 978-1-292-44936-4 : 64600-00.
marketing, principles of marketing, marketing management, marketing strategy, consumer behavior, market segmentation, product management, distribution channels, integrated marketing communications, digital marketing, marketing research, customer relationship management, services marketing
Экземпляры:
Всего: 4, из них: аб-4
Вид литературы:
Учебник
Дисциплина:
Advanced Marketing МNG1319/Продвинутый Маркетинг БШ/ОС, Introduction to Marketing MNG1202/Введение в маркетинг БШ/ОС, Marketing Strategy (MNG1320)/Маркетинговая стратегия БШ/ОС
Аннотация:
For principles of marketing courses that require a comprehensive text. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Datar Srikant. Horngren's Cost Accounting : A Managerial Emphasis. - 18th edition ; Global Edition. - UK : Pearson, 2026. - 1023 p. : ill. - Учебник. - Бизнес школа. - Financial Accounting (FIN1218)/Финансовый учет БШ. - Financial Accounting According Financial to IFRS (FІN1207)/Финансовый учет согласно МСФО/ БШ. - Financial Reporting and Management Control/Финансовая отчетность и управленческий контроль БШ. - ISBN 978-1-292-46306-3 : 56800-00.
Financial Accounting (FIN1218)/Финансовый учет БШ, Financial Accounting According Financial to IFRS (FІN1207)/Финансовый учет согласно МСФО/ БШ, Financial Reporting and Management Control/Финансовая отчетность и управленческий контроль БШ
Аннотация:
Horngren’s Cost Accounting expertly demonstrates how cost accounting can help managers make good decisions. Guided by the theme of “different costs for different purposes,” this acclaimed text positions cost accounting as a tool for business strategy, rather than just a set of procedures. Its balance of modern and traditional coverage blends technical skills with the values and behaviors of effective cost accountants. The 18th Edition illustrates cost accounting practices through the lens of cutting-edge topics such as generative AI and repercussions of the coronavirus pandemic. Dozens of new real-world examples show how cost accounting can be used to support sustainability, innovation, and shifts in the US and global economies.